This session focuses on development of "Mass Effect: New Earth", a first-of-its kind theme-park attraction at California’s Great America in Santa Clara. The experience features “holographic 3D”, using the world’s largest and highest-resolution 3D LED screens combined with cutting-edge mixed-field sound technology, motion seats, and 4D effects such as leg ticklers, air blasts, transducers, and CO₂. The panel discusses the technology used in the attraction and how multiple partners including BioWare, Cedar Fair, 3D Live, and Halon Entertainment collaborated to build it.